marketing – MCV/DEVELOP https://mcvuk.com News, events, research and jobs from the games industry Fri, 28 Aug 2020 10:35:00 +0000 en-GB hourly 1 218856675 Keywords acquires Pokemon creative agency Maverick Media to strengthen marketing services offering https://mcvuk.com/business-news/keywords-acquires-pokemon-creative-agency-maverick-media-to-strengthen-marketing-services-offering/ Thu, 27 Aug 2020 10:31:37 +0000 https://mcvuk.com/?p=211408 MCV/DEVELOP 211408 PS5’s first global ad spot should have made more of the industry’s ability to bring people together https://mcvuk.com/business-news/playstations-first-global-ad-spot-looks-great-but-should-have-made-more-of-games-ability-to-bring-people-together/ Fri, 21 Aug 2020 09:51:17 +0000 https://mcvuk.com/?p=211331 MCV/DEVELOP 211331 COVID-19 is packing releases into H2 – alongside new console launches – making for a titanic fight for consumer attention post-lockdown https://mcvuk.com/business-news/covid-19-is-packing-releases-into-h2-alongside-new-console-launches-making-for-a-titanic-fight-for-consumer-attention-post-lockdown/ Tue, 28 Apr 2020 10:41:11 +0000 https://mcvuk.com/?p=209346 MCV/DEVELOP 209346 Former Amazon and EA exec Patrick Buechner is Manticore Games’ new CMO https://mcvuk.com/business-news/former-amazon-and-ea-exec-patrick-buechner-is-manticore-games-new-cmo/ Thu, 06 Feb 2020 08:17:36 +0000 https://mcvuk.com/?p=205990 MCV/DEVELOP 205990 “It’s easy to be put off by exorbitant prices for the top-tier talent” – The true value of influencer marketing https://mcvuk.com/business-news/its-easy-to-be-put-off-by-exorbitant-prices-for-the-top-tier-talent-the-true-value-of-influencer-marketing/ Wed, 18 Dec 2019 10:00:10 +0000 https://mcvuk.com/?p=180519 MCV/DEVELOP 180519 ESA to rebrand E3 as a ‘fan, media, and influencer festival’ that capitalises on influencers’ desire for ‘social good’ https://mcvuk.com/business-news/esa-to-rebrand-e3-as-a-fan-media-and-influencer-festival-that-capitalises-on-influencers-desire-for-social-good/ Wed, 18 Sep 2019 11:15:44 +0000 https://mcvuk.com/?p=178748 MCV/DEVELOP 178748 ‘Games released in 2019 are making around half as much money as games released in 2018,’ says Mike Rose https://mcvuk.com/business-news/games-released-in-2019-are-making-around-half-as-much-money-as-games-released-in-2018-says-mike-rose/ Wed, 11 Sep 2019 11:33:23 +0000 https://mcvuk.com/?p=178567 MCV/DEVELOP 178567 Green Man Gaming on the ‘rewards of performance marketing’ in a ‘crowded industry’ https://mcvuk.com/business-news/green-man-gaming-on-the-rewards-of-performance-marketing-in-a-crowded-industry/ Tue, 03 Sep 2019 12:48:44 +0000 https://mcvuk.com/?p=178453 MCV/DEVELOP 178453 Network N: ‘Developers, if you do one thing after reading this, go ask somebody about marketing.’ https://mcvuk.com/business-news/network-n-developers-if-you-do-one-thing-after-reading-this-go-ask-somebody-about-marketing/ Thu, 18 Jul 2019 10:38:42 +0000 https://mcvuk.com/?p=177465 MCV/DEVELOP 177465 Merge Games celebrates 10th anniversary with $4m ‘Warchest’ fund for indies https://mcvuk.com/business-news/merge-games-celebrates-10th-anniversary-with-4m-warchest-fund-for-indies/ Wed, 17 Jul 2019 10:41:55 +0000 https://mcvuk.com/?p=177428 MCV/DEVELOP 177428