Tag Archives: marketing

Developers will soon be prevented from using anything other than in-game shots in a title’s Steam Store carousel. Listings will often use either promotional art or assets created during development. However, with No Man’s Sky attracting such fierce criticism for the difference between its some of its pre-release material and …

VP of PR and marketing Pete Hines highlights short release cycles as key to maintaining player interest ahead of a game hitting shelves

Influencers, studios and experts in marketing and PR chime in with tips on how devs can get the word out

Graphics card maker pledges ‘no catch’ support for lesser-known games by exposing them to its community

Square Enix’s upcoming Deus Ex: Mankind Divided has stoked the fire once again by drawing on another controversial topic in its marketing. A little over a year ago the game was dragged into controversy over its use of the term ‘Mechanical Apartheid’ in its positioning of a future where mankind …

Minecraft creator Mojang has laid out a new set of rules designed to clamp down on the commercial use of Minecraft servers for advertising. Essentially the rules prohibit companies, charities, ad agencies or politicians from making mods or running servers designed to promote products that are not related to Minecraft. …

Gamers will have a chance to win Uncharted prizes during tonight (Friday, May 6th)’s Gogglebox. Sony and Channel 4 have partnered for an ad takeover in the first commercial break for the TV show. This will feature a ‘large’ section of gameplay from the upcoming release. Then viewers will be …

Ahead of its Uncovered: Final Fantasy XV live stream tonight, Square Enix has been pushing the title at London’s own Waterloo Station. The publisher was displaying an ad for the upcoming RPG on the 120 square metre display at the transport hub. Square claims this is the largest indoor LED …

Platform holder to highlight titles made by smaller studios through Google Play Indie Corner initiative

Monetisation specialist counts Square Enix, Disney, King, Rovio and Machine Zone among its partners