MCV/DEVELOP News, events, research and jobs from the games industry
Analytics and marketing platform is designed to allow devs to improve the monetisation of their free-to-play titles
Read More »Google Trial Run Ads allow players to try apps before they install them
HTML5-based Interactive Interstitial adverts, allowing customisable user experiences, also launched
Read More »Which console is dominating festive ad space in 2015?
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence Q4 is at the halfway point and the plethora of triple-A titles is not easing up as Christmas fast approaches. Generation Media has looked at the Top …
Read More »YouTuber Jade Jolie subjected to ‘Survival Billboard’ to push Rise of the Tomb Raider
YouTube star Jade Jolie will deal with extreme weather conditions in a publicity stunt for Rise of the Tomb Raider. Jolie will be taking part in the ‘Survival Billboard’, a 24-hour live stream where viewers will be able to determine what extreme weather conditions she endures. This starts tomorrow, and …
Read More »Sony debuts musical PlayStation 4 ad
Want to know what the ‘PS4 Life’ looks like? If Sony is to be believed it features a lot of dancing with video game characters, including some guardians from Activision’s hit online shooter, Destiny. That’s according to a new advert – which appears to have been pitched as a musical …
Read More »Xbox UK plots multi-million Tomb Raider ad blitz
Microsoft is backing Rise of the Tomb Raider with an expensive and unusual marketing push. The sequel to 2013’s reboot of the franchise is exclusive to Xbox One and Xbox 360 for 12 months and launches on November 13th. There will be a multi-million pound UK marketing investment to support …
Read More »‘Halo 5 is the biggest Xbox launch to date’
You know a company plans to go big with a game when it starts the marketing for it almost a year in advance. That’s precisely what Xbox has done with Halo 5: Guardians, the latest in the 65 million unit-selling sci-fi super franchise. We have considerable expectations for Halo 5: …
Read More »GAME’s Christmas campaign has kicked off
It’s not even November but retailer GAME has hit go on its Christmas marketing campaign. It’s fronted by an animated chap called Gamer Claus, created by artist and illustrator Boneface. GAME describes him as an intriguing and mysterious new character”. The campaign will span TV, print and radio and run …
Read More »Twitter to reveal secrets of video marketing at #LGC
Twitter’s Sam Bateman will provide a keynote presentation at next month’s London Games Conference. The social media giant’s brand planner will present ‘Twitter and the future of video’, discussing social trends on Twitter and advising on best practice for making your content fly. Meanwhile, industry veteran Nick Parker, head of …
Read More »Nintendo plans Mario Kart 8 and Splatoon-level marketing push for Super Mario Maker
Nintendo is going all-out to support, Super Mario Maker, which launches tomorrow (September 11th). The platform holder is planning a huge promotion for the game spanning into 2016. I’d say our marketing push is on the same kind of level as [Mario Kart 8],” Nintendo UK product manager Remy van …
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