MCV/DEVELOP News, events, research and jobs from the games industry
There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend 128m on advertising this Q4 – 30m more than last year. The majority of that – 68m – will be spent promoting PS4 and Xbox One hardware and software, despite the fact …
Read More »Microsoft accuses AdAge reports of misinterpretation
Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform. MCV reported yesterday that Xbox marketing boss Yusuf Mehdi told a marketing summit audience that Xbox One would offer advertising partners a huge new trove of …
Read More »UPDATED: Xbox One "brings marketers a huge trove of data about what’s going on in living rooms"
Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers. AdvertisingAge reports that Xbox’s chief marketing and strategy officer Yusuf Mehdi told to the Association of National Advertisers Masters of Marketing Conference that the Xbox One …
Read More »Microsoft announces international Xbox One tour
A worldwide Xbox One promotional tour will kick off later this week. The Area One tour spans the UK, Europe, US and Canada and offers consumers the chance to get some hands-on time with Microsoft new machine ahead of its November 22nd launch. Playable games include Forza Motorsport 5, Ryse: …
Read More »The evolution of the marketing manager
OPM’s Jordan Adcock examines the changing role of marketing jobs: Over past years the way we are required to market our products has altered significantly. With the gaming industry ever-growing there is a constant need to evolve, finding new ways to target players and increase revenue. The way that the …
Read More »Namco Bandai readies elaborate F1 campaign
A major TV campaign and an Oxford Street stunt will form part of the marketing blitz for F1 2013. The game will appear on UK sport and lifestyle channels, including Sky Sports and Dave. Namco Bandai and Codemasters have also booked video spots on IGN, Autosport and Top Gear. Meanwhile, …
Read More »Nintendo: DS/2DS/3DS is "quite a simple proposition"
When 3DS launched, MCV visited High Street stores to talk 3DS with store staff, and we were disappointed by the results. Several of the men and women whose job it was to sell Nintendo’s new portable told us that the 3DS was just a DS with a 3D screen. Not …
Read More »Deadline nears for Game Connection marketing accolades
There’s one week left to vote for the Game Connection Marketing Awards. It’s the third time the Marketing Awards have taken place and are designed to recognise and reward outstanding work in marketing and communications from across the breadth of the video game industry worldwide”. The event has also confirmed …
Read More »Deadline nears for Game Connection studio accolades
Developers have until September 6th to submit application for Selected Projects 2013
Read More »Angry player vomits and kills self in mocked Ouya ad
Developers and consumers chide video for take on gamers and attack on competitors
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