Tag Archives: marketing

Big money being pledged on Q4 drive; Bethesda is reaching the mainstream There’s just a 16m difference between 2011’s big games marketing pot and 2010’s.With at least 165m set aside to promote the big Q4 games this year, you’d be forgiven for thinking we haven’t just come out of some …

The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales. Publishers, retailers, developers and platform holders are splashing 165m on advertising over the next three months, MCV research has found. That amount will fund a deluge of TV ads, mall tours, …

EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught. Promotions for the Xbox 360, PS3 and PC blockbuster began back in March, despite the fact that the game isn’t due for release until October 28th.The firm is now upping the ante with fresh launch activity …

Capcom’s 3DS survival horror shooter Resident Evil Revelations will hit UK shelves in January next year. Like this year’s Resident Evil: The Mercenaries 3D, Nintendo will handle sales, marketing and distribution duties for Revelations throughout Europe and Australia. Capcom will remain publisher. Revelations is the second Resident Evil game on …

Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer. Publisher EA has unveiled EA Legend which, in its own words, is a dynamic platform developed to provide marketers with campaign and audience …

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …

The UK will be awash with the colour red to ensure consumers are well aware of Nintendo’s bright new 3DS. Over 6,000 UK locations will be ‘painted red’ around the launch of the Metallic Red 3DS which hits shelves today, with six-sheet and 48-sheet posters advertising the new colour. Nintendo …

David Cage, the French creative director who shaped Heavy Rain, has criticised US publishers and marketers for not having faith in his games. In a wide-ranging interview with Develop, Cage said American marketing departments have this image of their market being gun-loving red-necks. It’s completely wrong”. He revealed he was …

Football fans will be able to grab a drink and take a look at the latest Pro Evo game at the same time. Konami has set itself the goal of attracting footie lovers with an outdoor marketing campaign forPES 2012. Ads will run in selected football stadiums, London Underground stations …

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising saw a week-on-week decline for the first …