Tag Archives: marketing

Rockstar Games is spending big to ensure Red Dead Redemption becomes its biggest game of the year. The publisher has huge expectations for Redemption following glowing reports from the press, and hopes it can stand besides GTA as its next blockbuster franchise. The Wild West action title will benefit from …

Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC. 1m is being spent to promote the downloadable Stimulus Package, which adds a host of new multiplayer maps to the world’s fastest-selling game. The publisher has made the investment to spearhead a marketing campaign that targets …

If publishers commit to long-term marketing of their titles they can most definitely succeed on the Wii, Nintendo’s American boss Reggie Fils-Aime has stated. The record-breaking sales of many Wii titles have always challenged the notion that success is hard to come by for third party publishers on the platform. …

Leading UK development studio Bizarre Creations believes that rapidly growing social network sites could trigger a new world order in video game marketing. Boss Ben Ward told MCV that the likes of Twitter and Facebook arms publishers with a powerful and viral means to communicate their products – adding that …

Microsoft will directly challenge Nintendo’s mass-market media efforts when it launches Natal later this year. MCV understands that format-holder Microsoft is already planning early promotional efforts for the camera device to include celebrity endorsements and coverage in non-games media. Microsoft this week invited an ‘elite selection of media’ and non-games …

The High Street has called for increased games hardware marketing from the industry if they are to really make the lengthier console generation work. Entertainment chains, online specialists and supermarkets have all told MCV they agree with Sony, Microsoft and Nintendo’s strategies to extend the current hardware cycle. But they …

Hype for Battlefield: Bad Company 2 has reached an all-time high, with EA reporting huge pre-orders for the shooter. The game is the sequel to the 2008 multiplayer hit and will arrive on March 5th on Xbox 360, PS3 and PC. It’s also the first Battlefield title since last year’s …

Millions of pounds will be spent on the marketing campaign for Final Fantasy XIII, MCV understands. The publisher plans to make the game’s launch a true event” with a heavyweight TV campaign that will kick off on March 1st and run through Easter and into April, including spots during football …

Numbers from US mag Advertising Age claim that The Beatles: Rock Band outsold rival Guitar Hero 5 in North America in 2009, thanks in part, the publication claims, to Viacom’s skilled use of one of music’s key IPs. MTV’s Rock Band tie-in sold 1.18m units in the territory throughout the …

Leading game engine group talks of adapting to an increasingly democratised development sector