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ELSPA made the transition into UKIE last night – and along with a new name, logo and agenda, the organisation has a new website. Located at Ukie.info, the site is described by director general Michael Rawlinson as a key element to the new UKIE offer – and a step beyond …
Read More »UKIE: Industry must drop the ‘Woe is me’ attitude
As part of the special unveiling for the association-formerly-known-as-ELSPA’s new ethos and brand identity, director general Michael Rawlinson told MCV that it’s time UK looked beyond tax breaks in its relations with government. Instead, new organisation UKIE said the trade must find positive ways to underline that the games industry …
Read More »UKIE targets developer events
Studio charm offensive begins for games industry association
Read More »New developer remit for UKIE
Rawlinson: The games business is no longer made up of isolated components
Read More »UKIE begins new era for UK industry
ELSPA brand retired as revamp is detailed; organisation pushes wider remit
Read More »New era as UKIE is born
The final branding for UKIE was unveiled at a special event in Westminster this evening that fleshed out the trade association’s new agenda It marked the end of an era as the ELSPA name was retired after 21 years, replaced wth UKIE – the association for UK Interactive Entertainment. But …
Read More »UKIE ready for Whitehall reveal
ELSPA will be dead in a matter of days. But don’t worry – new name UKIE will come into effect on Tuesday, September 7th, with the rebrand ushering in a new era for the long-running UK trade body. UKIE (pronounced you-kee and standing for the association for UK Interactive Entertainment) …
Read More »OPINION: A new era for UKIE
I spent some time last week with the new UKIE team as they prepare for next week’s grand Westminster unveiling. I’ve visited ELSPA’s offices a few times before, and left feeling neither under nor overwhelmed. This time you could tell that there is change in the air, and could feel …
Read More »ELSPA: "Industry must work closer together"
Michael Rawlinson this week called for the industry to work closer together as the games market evolved and changes . Speaking in a wide-ranging speech at the Abertay Digital Spark conference, the ELSPA director general said "boundaries are blurring between developer and publisher and with these changes new opportunities are …
Read More »ELSPA hires Daniel Wood
ELSPA has appointed Daniel Wood as its new communications and public affairs manager. He will play a vital role in communicating the trade body’s transition to the Association for UK Interactive Entertainment (UKIE). Wood leaves his most recent position at music royalty business PRS for Music, where he worked as …
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