Nintendo spent the most amount of money on US gaming industry TV ad spend in August, according to new figures from real-time TV ad measurement company iSpot.tv (via GamesBeat), spending an estimated $4.5m. The platform holder aired 14 adverts over 1,600 times, collecting around 230.6m impressions. The biggest ad was …
Read More »US retail giant GameStop has rolled out an… interesting marketing push to promote its trade-in scheme. The firm has launched a new trailer (below) which explains its (admittedly, pretty simply) trade-in scheme using goats. GameSpot reports that two versions of this ad (one 30 second, another 60 second) will be …
Read More »Advertising has been a central element in the design process behind not only the Xbox One but also the Kinect 2.0 camera, Microsoft has said. That’s according to StickTwiddlers which travelled to Microsoft’s London office earlier this week to meet with Xbox Live’s advertising team. Although none of the employees …
Read More »Nintendo is giving away 3DS games, and is promoting the offer via TV. The firm’s ‘So Many Games’ promotion is a buy-three-get-one-free offer. Consumers who register three recently released 3DS titles will get a download version of a fourth one free. The games in the promotion include Luigi’s Mansion 2, …
Read More »2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II. TV ads will run on Channel 4, Channel 5 and other satellite stations with sponsorships running on both SyFy and Horror Channel. The firm tells MCV there will be a ‘large-scale …
Read More »One developer has labelled the new Xbox 360 ‘Metro’ dashboard an advertiser’s dream” and criticised it for effectively hiding away a user’s game content. "For me the truly disheartening news is that the ‘games’ tab on our game console is now several pages away from the start," Mommy’s Best Games …
Read More »We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …
Read More »EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught. Promotions for the Xbox 360, PS3 and PC blockbuster began back in March, despite the fact that the game isn’t due for release until October 28th.The firm is now upping the ante with fresh launch activity …
Read More »Sony has kicked off its UK marketing campaign to promote the PS3 price cut. A six-sheet version of the ad seen in full below will feature in over 5,000 roadside posters across the country from Monday.In addition, national ads will litter the press across the coming weeks kicking off with …
Read More »From next year the Advertising Standards Authority will see its remit widened to include the regulation of online advertising, the organisation has confirmed. The ASA already polices paid-for ads and promotions but from March 1st 2011 this will grow to include all marketing communications online including on social networks such …
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