3DS game giveaway gets TV ad push

Nintendo is giving away 3DS games, and is promoting the offer via TV.

The firm’s ‘So Many Games’ promotion is a buy-three-get-one-free offer. Consumers who register three recently released 3DS titles will get a download version of a fourth one free.

The games in the promotion include Luigi’s Mansion 2, Fire Emblem: Awakening, Monster Hunter 3: Ultimate, Castlevania: Mirror of Fate, LEGO City Undercover, Pokmon Mystery Dungeon, Donkey Kong Country Returns 3D and the upcoming Animal Crossing: New Leaf.

Nintendo is already advertising the offer with online site takeovers, and the promotion will appear alongside TV ads for the games included in the offer.

The So Many Games promotion is a great way to not only reward loyal fans, but to also reward newcomers to the Nintendo 3DS community,” said Nintendo’s junior product manager Vanisha Kavia. There are great titles included in the promotion, and they are suited to all types of gamers.

In terms of marketing activity, we will be promoting the trailer on YouTube as well as on our social media channels. The promotion will also be featured as a tag on all TV ads for games included in the promotion between now and the end of June and will deliver over 1,000 TVRs. So we really hope this promotion will be a success in highlighting that there has never been a better time to own a Nintendo 3DS.”