MCV/DEVELOP News, events, research and jobs from the games industry
A brand new trailer for Activision’s Call of Duty: Black Ops 2 will be aired this Saturday during the Champions League final. CVG doesn’t say whether the short will be shown at half time or after the match. Nor do we know if we’ll get to see any new gameplay …
Read More »Games and consoles TV advertising at five-year low?
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years. The lines represent TV activity, benchmarked against 2008. The bars represent the year-on-year percentage change in activity (2012 vs 2011).The analysis does not make …
Read More »Tesco declares itself "The Home of Gaming"
In a new no-holds-bar advertising campaign, supermarket Tesco has declared itself The Home of Gaming”. The ad, carried by CVG, features a picture of a PS3 controller and carries the following claims: The largest number of gaming stores in the UK”393 stores open at midnight for new game releases”Over 10,000 …
Read More »TV ad focus: PS Vita vs other handhelds
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed. The chart compares the cumulative individual TVRs and number of weeks on air for other handhelds’ TV launch activity. What’s evident is the differing strategies utilised by Sony …
Read More »Prototype 2 secures Champions League TV spot
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month. It’s part of a three-week TV campaign including 30-second and 20-second adverts running on a variety of channels. The first leg of the UEFA Champions League semi-finals will take place on April 17th …
Read More »Forget triple-A – Microsoft gunning for quadruple-A experiences
The days of the triple-A blockbuster are over, for today the games industry worships a new goal – the quadruple-A title. Well, that’s if you listen to Microsoft, which in a recent job listing spotted by Gamefront used the term quadruple-A (or AAAA, to be precise) no less than three …
Read More »VIDEO: Rizzle Kicks star in new Vita ad
British hip hop duo Jordan Stephens and Harley Alexander-Sule, otherwise known as Rizzle Kicks, are the stars of a new PlayStation Vita ad which you can see below. The ad will begin airing on UK TV on February 24th and will begin a cinema run on March 9th. The short …
Read More »The Darkness II ad plan revealed
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II. TV ads will run on Channel 4, Channel 5 and other satellite stations with sponsorships running on both SyFy and Horror Channel. The firm tells MCV there will be a ‘large-scale …
Read More »Rockstar removes "next-gen" reference from job ad
If there’s one thing Rockstar could do to stir the games community more than mentioning next-gen consoles in a job ad, it’s going back into the ad and removing the reference. It’s said too much! The truth is out! THE NEXT-GEN HAS BEEN REVEALED! Or maybe it was just a …
Read More »The biggest Christmas 2011 games TV ad campaigns
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns. Sony’s PlayStation 3 was the most viewed campaign. However, Nintendo’s Wii Fit Plus achieved the most views per spot, highlighting a more harder hitting …
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