MCV/DEVELOP News, events, research and jobs from the games industry
Advertising watchdog the ASA has banned a Talk Talk television advert which claimed that the internet provider’s broadband package was the "UK’s safest." The TV ad featured a toy family in a dolls house, apparently guarded by a row of toy soldiers while a voice-over claimed that "Talk Talk homes …
Read More »US Special Ops vet slams ‘hideous’ Modern Warfare 3 ad
A former US Army Special Operations Command paratrooper and Afghanistan veteran has spoken out in criticism of Activision’s leading Modern Warfare 3 Christmas ad. [The ad] is so base and strident that it’s hard to believe that it’s not deliberately offensive,” D B Grady wrote on The Atlantic. The game …
Read More »Ad vans reach over 30,000 gamers
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities. The vehicles were most recently used to advertise Disney Universe where they were active every Friday and weekend from in the run up to Christmas. Since November they achieved an opportunity-to-see …
Read More »3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective? With the Nintendo 3DS having sold more worldwide in its first year of release than the original DS, we look at how TV advertising has …
Read More »Sony targets 360 and Wii owners with Christmas ad
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes Uncharted 3, GT5, Battlefield 3, FIFA 12 and Karate Kid on Blu-ray for 259.95. The firm says Christmas spending is …
Read More »VIDEO: Rooney stars in FIFA 12 Xmas TV ad
EA is doing everything it can to give its powerhouse games release FIFA 12 to the top of the UK Christmas games charts. And who better for the job than England and Manchester United forward Wayne Rooney? The hot-headed footballer is one of five global star players to appear in …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year. This is provided by specialist communication firm Generation Mediawhich focuses on the entertainment and leisure industries. Games and consoles advertising pressure during the week ending October …
Read More »Skyrim’s TV launch ad hits Sky 1
Millions of TV viewers will watch the Skyrim TV ad for the first time this weekend during showings of An Idiot Abroad and more. Bethesda is running the live-action TV spot during The Walking Dead on FX this Friday at 10pm, as well as An Idiot Abroad on Sky 1 …
Read More »Michael Bay directs Need for Speed ad
EA has enlisted Bad Boys and Transformers director Michael Bay to direct a new ad for upcoming street racer Need for Speed: The Run. However, if you fancy watching it you’ll need to head over to the game’s Facebook page and ‘like’ or ‘share’ the clip. When enough punters have …
Read More »VIDEO: Fans delight at new PS3 TV ad
Sony’s not shy of going a bit leftfield for its PlayStation ads, but its latest TV spot for PS3 in the US is pure fan service. The likes of Solid Snake (Metal Gear Solid), Kratos (God of War), Ezio (Assassin’s Creed), Chell (Portal), Agent 47 (Hitman), Nathan Drake (Uncharted), Lightening …
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