MCV/DEVELOP News, events, research and jobs from the games industry
With less than a month to go until Call of Duty: Black Ops is released worldwide on November 9th, Activision has confirmed that brand new trailer will be aired on British TV tomorrow night. It will be screened in the half time break of the England vs Montenegro European Championship …
Read More »Full-length FIFA 11 TV ad debuts
EA has lifted the lid on its feature TV spot for this year’s FIFA 11, which debuted during yesterday’s high-energy match between Manchester United and Liverpool. A big-money TV reveal has become somewhat of a tradition for EA, and this year’s effort carries on that spirit with a host of …
Read More »Full Birth of a Spartan trailer goes live
Yesterday you saw the cut-down TV version of Microsoft’s brand new live-action teaser trailer for Halo Reach. Now, courtesy of Kotaku, you can watch the full-length version:
Read More »Birth of a Spartan WATCH IT HERE
The hype campaign for Halo Reach got turned up a notch with last night’s debut of cinematic movie short Birth of a Spartan – and you can watch it right here. Later today Microsoft will debut the full two minutes and 30 seconds version of the short movie on Xbox …
Read More »Praise for Nintendos Ant & Dec ad
UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009. Created by Karmarama, the prime-time TV spots saw the likeable Geordie pair chatting with UK families about the various functions of Wii and DS. Campaign’s results come …
Read More »US: Dantes Inferno gets Super Bowl ad
Two days ahead of its North American release next Tuesday (Feb 9th), EA has confirmed that a 30 second TV ad will run during the fourth quarter of the region’s highest profile annual sports event – the Super Bowl. With an estimated reach of nearly 100m viewers, EA will be …
Read More »Nintendo makes irritating ad list
Nintendo’s primetime TV ad featuring popular Geordie duo Ant and Dec has been named as one of the most irritating shorts of 2009, according to a new survey from Adwatch. The pair were picked for the creative due to their mainstream appeal and family-friendly personas. The ads highlighted Wii and …
Read More »Nintendo plans big digital campaign
The DSi XL might have been grabbing all the headlines recently, but the start of 2010 has also seen Nintendo focussing on the online capabilities of the DS and Wii. A three week TV campaign kicks off on Monday (January 18th), with two different strands highlighting the capabilities of the …
Read More »Nintendo plans big digital campaign
The DSi XL might have been grabbing all the headlines recently, but the start of 2010 has also seen Nintendo focussing on the online capabilities of the DS and Wii. A three week TV campaign kicks off on Monday (January 18th), with two different strands highlighting the capabilities of the …
Read More »Ant and Dec ad wins award
Perennially popular Geordie duo Ant and Dec have helped Nintendo win a weekly marketing award from UTalkMarketing thanks to their new TV ad campaign for the Wii. The advertisement was named as this week’s UTalkMarketing People’s Choice winner having won over 1,000 of the site’s users, receiving 21 per cent …
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