Tag Archives: ad

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …

This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising continues to recover with …

In the Java days of the mobile games industry, Tetris was a licence to print money, as tens of millions of feature phone owners parted with 5 or $5 to get their fix of falling blocks. The game’s dominant position has been usurped by Angry Birds in the apps era, …

EA’s annual all-star FIFA ad has become somewhat of a tradition, and this Sunday the UK public will get their first look at this year’s version. Running under the tag line FIFA 12 – Love Football, Play Football”, the ad will debut during the Manchester United and Arsenal match this …

There are few things as sickening in this self-promoting and capitalist world as a money-laden celebrity taking to the camera to peddle insincere lies about a product in exchange for a big fat cheque, right? If that’s the sort of thinking you subscribe to then you should take great delight …

Zumba Fitness, the surprise hit of 2011 so far, is to get a significant second wave of marketing thanks to a collaboration between 505 Games and Nintendo. The pair have joined forces to create and fund a TV campaign for the Wii version of the title. It will hit screens …

Microsoft has announced that a brand new Gears of War 3 trailer will be aired in the UK after the Champions League final this Saturday. It can be seen after the final whistle blows at Wembley following the heavyweight clash between Manchester United and Barcelona – around 21:45 or a …

Publisher 2K Sports has attempted to halt the distribution of a Top Spin 4 ad that was never actually aired to the public. The spot features US tennis legend Serena Williams. What sets it part, however, is its rather risque approach to marketing the game. Dubbing Serena "the world’s sexiest …

Tired of ‘copycat’ campaigns, Valve has built the Portal 2 TV ads itself. Because, it says, no one knows how to market a game better than the people that made it. The studio said unoriginal ideas and late meetings make the value of creative agencies ‘pretty close to worthless’. No …

Amazingly, the Sony Ericsson Xperia Play – or PlayStation Phone, if you prefer – has yet to be officially announced. This is despite the fact that we more or less know everything there is to know about the device, minus the price and release date. We even know that it …