MCV/DEVELOP News, events, research and jobs from the games industry
Gfinity and Multiplay say retailers can help make eSports a major force in the UK. It comes as GAME is unveiled as the official sponsor of Multiplay’s Insomnia54 event, which takes place over the Easter Bank Holiday weekend at Coventry’s Ricoh Arena. Its presence will include giving consumers the chance …
Read More »Understanding eSports: Britain’s battle to join the eSports big leagues
Fish and chips. Red postboxes. Cups of tea. eSports? While a stadium full of gamers, eyes glued to an intense Dota 2 match, may not currently recall images of Wembley Arena or The NEC, that could soon be set to change, as Britain’s pro-gaming sector increasingly vies for a spot …
Read More »UK eSports firm Gfinity partners with marketing agencies Pitch and Threepipe
Ahead of its plan to build the UK’s first eSports arena, Gfinity has inked commercial deals with two marketing outlets. Sports marketing agency Pitch International will become the exclusive commercial agency for the debut Gfinity Championships event. The Championships will take place between March and September of this year, pitting …
Read More »Gfinity’s IPO debut raises £3.5m
UK eSports firm Gfinity has debuted on London Stock Exchange’s AIM today, raising 3.5m. Gfinity arrived on the alternative investments marketing this morning at 17p per share – shares are already trading at a higher rate two hours later. The placing gives the company a market cap of 13.2m. Gfinity …
Read More »UK eSports firm Gfinity prepares to IPO, will build UK’s first eSports arena
In a move that highlights the extent of the sometimes quiet growth of eSports, UK company Gfinity is preparing to float. City AM reports that the Kingston outfit hopes to raise around 3m in the process, based on a supposed market value of around 13m. The move will leave founder …
Read More »Former Nintendo UK boss Yarnton joins Gfinity
David Yarnton has joined the board of eSports company Gfinity. Yarnton left his role as Nintendo UK’s general manager in 2012 after nine years at the platform holder. Having spent many years in the electronic entertainment industry and coupled with my love for sport, Gfinity gives me the opportunity to …
Read More »GamesGrabr reveals new ecommerce platform for publishers
Gaming social network GamesGrabr is offering a new service designed to help sell video games. Feature Collections allows developers, businesses and even influential bloggers to promote their ‘collections’ and offer a means for consumers to then buy them. The new promotion is being pushed under the ‘cool collections to follow’ …
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