Publisher Activision’s only chance of prospering in the music genre is to attempt to acquire the Rock Band IP from MTV owner Viacom, one US analyst has claimed. Its recent release Guitar Hero: Warriors of Rock has got off to a rocky start in the US, with opening weekend sales …
Read More »EA calls time on Spielberg collaboration
Five years on from its formation and with just one game to show for it, EA has confirmed that its collaborative partnership with Hollywood movie director Steven Spielberg has been cancelled. The pair has until recently still thought to be working on the secretive Project LMNO. However, speaking to Gamasutra …
Read More »Gamescom signs partnership with GMAs
German trade show Gamescom has become an official Event Partner of this year’s Games Media Awards, as it continues to strengthen ties with the UK press. The Cologne expo has become a key date in the global gaming calendar and this year’s show was the biggest and most successful so …
Read More »Gem partners with Mindscape
Distributor Gem has announced an exclusive partnership with French publisher Mindscape that will see its upcoming games distributed across the UK. The first game to be included in the deal will be Wii karaoke title U-Sing Girls Night which hits retail on June 18th. We are thrilled to be working …
Read More »MS partnering with LG for 3D?
A press release from Korean tech giant LG appears to point to a new partnership with Microsoft to promote the still unknown 3D gaming plans of the Xbox 360. Sony has already set out its intentions to lead in the emerging 3D games space, and Nintendo’s upcoming 3DS handheld will …
Read More »Bungie: Activision is the best choice
Look at how Activision treats its developers!” Why would any studio want to sign with them?” Just two of the comments MCV has heard in recent weeks as the Infinity Ward conflict slowly unfolded. So the announcement today that Activision has signed an exclusive worldwide publishing deal for a forthcoming …
Read More »MCM Expo ties with MCV
The London MCM Expo has formed an official media partnership with leading UK trade publication, MCV. MCV will be present at both the May and October events, and will host an exclusive trade lounge – a private area for publishers to meet with industry guests. MCM Expo is delighted to …
Read More »Tradewest and Black Bean forge partnership
Games from Italian publisher Black Bean will be released in the UK via up-and-coming firm Tradewest, MCV can reveal. The new publisher label, founded by Martin Spiess following the collapse of Midway’s European operation, has been chosen to distribute Black Bean’s games in the UK and France. All of the …
Read More »Babel expands East
UK testing and localisation firm Babel has formed a partnership with Japan’s market intelligence company Enterbrain – publisher of Famitsu magazine. Under terms of the partnership Babel will supply focus testing and localisation services to Enterbrain’s customer base. The hot topic for Japanese developers is how to make successful games …
Read More »Al King returns to games industry
Former EA and 20th Century Fox marketing director Al King has made a return to the video games industry with Creative Partnership. The marketing firm specialises in creating movie trailers, and has hired King to head up an expansion of its service offering to include video games. Creative Partnership has …
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