MCV/DEVELOP News, events, research and jobs from the games industry
Respawn devs called posters "asshats," "freeloaders," and "dicks"
Read More »Apex Legends developers and players clash in row about Iron Crown microtransactions
UK PR firm Indigo Pearl secures ‘Outstanding Specialist’ award
“Delivers outstanding results on often modest budgets"
Read More »Update 09/05: Ranieri Gaming hires PR veteran Mark Allen to head UK arm
10-strong team looks to deliver campaigns that succeed right across the continent
Read More »PR Panel 2019: Six top PRs on live titles, data vs creativity, events, influencers, Epic Game Store and ‘Greggs, always Greggs’
Six of our MCV Awards 2019 PR finalists discuss the games industry and PR's role within it
Read More »‘Think globally, act locally’ says president of Kool Things PR
Publications featured in large, English-language media outlets are without any doubt the Holy Grail for game publishers. They’re the first thing they will have in mind when it comes to PR. There’s a very good reason behind this approach – those media have very high opinion-shaping power and therefore are …
Read More »Common Misconceptions: 5 tips for indie developer PR
Indie developers looking for public relations representation have plenty of agencies to choose from. Renaissance PR's Stefano Petrullo has some sound advice for devs looking to interact with the media
Read More »Celebrate Your Independence Every Day – Seven proven PR tips to self promote your game
Indigo Pearl, the games industry’s multi award-winning PR agency, has been running as an independent since 1999. Here, Caroline Miller, Founder & Director, gives us an insight into how indies can do their own PR without hiring an agency, and introduces DXN, the game key distribution service it’s developed to help developers get that all-important discoverability.
Read More »The Romans wins PlayStation UK PR contract
PlayStation UK has confirmed that PR company The Romans is its new comms agency. The London outfit won the job after a three-month pitch process. The account will be headed up by associate director Tom Winterton. Covering both hardware and software, the brief includes running the press press office and …
Read More »Make the gap between reveals and launches as small as possible, urges Bethesda
VP of PR and marketing Pete Hines highlights short release cycles as key to maintaining player interest ahead of a game hitting shelves
Read More »Crowd Control: How to get your game noticed
Influencers, studios and experts in marketing and PR chime in with tips on how devs can get the word out
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