MCV/DEVELOP News, events, research and jobs from the games industry
UK-based public relations firm, Indigo Pearl, has been awarded the Outstanding Specialist Public Relations Consultancy award at the Chartered Institute of Public Relations Excellence Awards 2019. One of eight shortlisted companies, the firm used its campaign for Square Enix’s Just Cause 4 as an example to secure the award.
“The energy and passion for the subject matter Indigo Pearl specialise in shone brightly within their entry,” the CIPR said in a statement to press. “This is evidenced in a stellar client list, including recent wins and retained loyal customers. The judges were also impressed with the way management heroes the team, cultivating their specific skills, as seen in individual team member award wins.
“The team has been responsible for launching titles within the most recognisable entertainment franchises, and delivered outstanding results on often modest budgets, demonstrating the huge added value of their consultancy.”
Indigo Pearl – which is led by founder and managing director Caroline Miller – employs 12 PR and digital asset management staff, plus an additional support team of senior consultants. The company’s annual fee income for 2018 was £1.7 million.
Indigo Pearl’s wholly-owned digital asset management system is now used by more than 15 games companies across the world, including Activision, Bethesda, Bandai Namco Europe, Bandai Namco US, Capcom, Jagex, Sony Europe, SEGA, Square Enix, Ubisoft, Konami and Warner Bros. The team also expanded its services outside of the games industry to work on additional Amazon and NVIDIA divisions.
In 2018 Indigo Pearl won the MCV Best PR Agency Award for the fourth consecutive year.
