Media & PR

North American games publisher EA has struck a deal with Toy Island that will see the EA Sports brand used on a number of upcoming interactive training products. The products will include tech such as infrared, motion-sensing and equilibrium sensors to give a very Wii-like sports experience. Our goal is …

Specialist law firm â??delightedâ?? to sign up with national trade association

Combined video game software unit sales across the world’s three largest games markets grew 11 percent in calendar year 2008 to 409.9 million – up from the 367.7 million units recorded in 2007. The data comes in new findings from Top Global Markets, the integrated monthly report from leading providers …

Developâ??s columnist blasts the controversial review scores website

£56k earmarked to help UK games firms show their wares

MCV publisher Intent Media is to launch a new games conference this autumn, following its recent swoop for a range of event and magazine assets. Intent has acquired all the brands owned by defunct B2B publisher Skep Media, including the Games 3.0 conference, which was launched during the London Games …

A new Government TV  ad that appears to link games and obesity has irked the UK industry – despite apparent good intentions. The commercial, for Government health initiative Change 4 Life, shows the ‘son’ in a family made of plasticine tapping away at a gamepad in front of a television …

Sharp decline in sterling boosts appeal of local studios

Do you have a pic of your sales director doing the dosey doe with Lara Croft? Was your store manager ever snapped burning his Carmageddon POS stuff? Perhaps your MD had his arms round a man dressed as Croc – with a face that said ‘this is definitely going to …

Over £125k secured from UK Trade & Investment