Publishing

Wii Sports takes charge ahead of Octoberâ??s British Academy Video Games Awards

Wii Sports takes charge ahead of Octoberâ??s British Academy Video Games Awards

Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world. According to Marketing Week , the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’. It is unclear how the …

Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world. According to Marketing Week , the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’. It is unclear how the …

Sega Of America president and COO Simon Jeffery has told MCV that he expects Sony will enjoy significant sales of PS2 hardware for two to three years at least”. In a wider interview with MCV , Jeffery pledged Sega’s long-term support for the console, predicting that it would have longer …

Sega Of America president and COO Simon Jeffery has told MCV that he expects Sony will enjoy significant sales of PS2 hardware for two to three years at least”. In a wider interview with MCV , Jeffery pledged Sega’s long-term support for the console, predicting that it would have longer …

Eidos parent the SCi Group has received two further bids after disclosing that it had received a ‘possible offer’ at the beginning of September. According to The Times , the original extremely preliminary” bid came from Ubisoft, but that has been followed by solid interest from Time Warner – which …

Eidos parent the SCi Group has received two further bids after disclosing that it had received a ‘possible offer’ at the beginning of September. According to The Times , the original extremely preliminary” bid came from Ubisoft, but that has been followed by solid interest from Time Warner – which …

SIG being formed to 'better serve the needs of game localisation professionals'

SIG being formed to 'better serve the needs of game localisation professionals'