Tag Archives: GAME

Retailer GAME is hoping to convince consumers to spend 36 per year to sign up to a new customer loyalty scheme. Current GAME Reward Card users net two per cent back on purchases and one per cent on trade-ins. GAME Elite members will instead get ten per cent back on …

At Insomnia last week, we sent Mike Stubbs to chat to GAME’s Belong and esports platform manager Jay Smith about the company’s efforts to get new players engaged with esports using grassroots tournaments and the retailer’s chain of venues. How did GAME get involved with esports, and what’s next? Mike …

It may seem like an unlikely alliance, but GAME has joined forces with GameStop for a UK retail exclusive. Games Industry reports that Ready At Dawn’s upcoming Deformers, which is published by GameStop’s publishing arm GameTrust, will be a GAME exclusive in the UK. Remember that following the sudden closure …

Former rivals GameStop and GAME come together

GAME has announced it’s to become an official games partner of the British Academy of Film and Television Arts. The partnership will see GAME support BAFTA’s upcoming Games Awards evening, which is due to be held on April 6th at Tobacco Dock during the London Games Festival, as well as …

GAME has announced the details of its first grassroots eSports competition that will take place in its new BELONG Arenas.  The competition will be a Call of Duty: Infinite Warfare tournament with a £1,000 prize pool. Qualifying rounds will determine the best teams from each of the participating stores, which …

News of Microsoft’s Xbox subscription service has caused the share price of the two big High Street games retailers to fall. In the US, GameStop saw its share price drop eight per cent from $26.5 to as low as $23.61, although it has since recovered a little to $24.44. In …

Since its escape from financial trouble and subsequent relaunch in 2012, GAME has been putting a lot of effort into evolving its business. This became very apparent when the High Street retailer forked out 20m for eSports and events firm Multiplay. But the launch of its brand new arena stores …

High Street retailer GAME is teaming up with games industry charity SpecialEffect in the UK. GAME announced that its UK stores will be partnering with the organisation following a company-wide survey of its staff to see which charity they wanted to support. As a part of this, GAME will be …

It appears that High Street retailer GAME is set to open one of its new arena locations in central London. That’s going by a post made by SVP of eSports and competitive gaming strategy Craig Fletcher on Twitter (below) which shows a store under construction with the address ‘162-170 Wardour …