Tag Archives: superdata research

"I can understand people saying that 30 per cent is too much, but arguably, 12 per cent is just too little, and doesn’t even give the platform enough skin in the game to care about your sales.”

The analytics firm believe gaming video content to be the most important media platform since social media

Yesterday, IHS Markit told MCV it expects Microsoft’s Windows Mixed Reality headsets will have a "slow start" when they launch later this month, but SuperData’s VP of research and strategy Stephanie Llamas predicts it will actually outsell both the Oculus Rift and HTC Vive this quarter.  "Microsoft has a great shot at …

Hot off the heels of Oculus’ temporary price cut to its Rift headset last week, a report surfaced on Friday that the company might also be preparing an even cheaper model of the Riftas a kind of budget successor. Currently code-named ‘Pacific’, the headset will allegedly bridge the gap between …

Oculus’ recent price cut to its Rift virtual reality headset as part of its Summer of Rift sale may be actually doing more harm than good, says research firm SuperData. Oculus dropped the price of its Rift + Touch bundle by another 200 in the UK on Monday,taking the price …

PayPal remains the top digital payment method among gamers around the world, according to the latest analysis from SuperData Research, but strong competition from Apple Pay and Amazon Payments are starting to erode PayPal’s market share. In the US, PayPal’s market share fell from 32.1 per cent in 2015 to …

The worldwide games market grew by 9 per cent year-on-year in May, according to the latest report from SuperData,reaching $7.8bn. Once again, mobile was the strongest driver last month, with the sector growing by 16 per cent year-on-year. Free to play also grew by 17 per cent, while pay to …

Virtual reality was a major theme of Bethesda’s E3 announcements this year, with titles such as Skyrim, Doom and Fallout 4 all receiving the VR treatment by the end of the year. And it’s popular IPs like this that will drive VR awareness and adoption among consumers, according to research …

Sony may have had a great showing at this year’s E3, but for SuperData’s Joost van Dreunen, it was Ubisoft who "stole the show." Ubisoft had "a top-notch release slate that combines corporate and creative courage," van Dreunen told MCV. He also praised Ubisoft partnering with Nintendo for its Switch …

Analysts might not have made up their minds about Microsoft’s Xbox One X reveal at this year’s E3, but most seem to be in agreement that Sony showed a much stronger hand of exclusives and upcoming releases. Yesterday, IHS Markit’s Piers Harding-Rolls predicted that, given the current momentum of Sony’s …