MCV/DEVELOP News, events, research and jobs from the games industry
Given the pandemic, putting a player alone in series of dark and dangerous places seems offbeat
Read More »PS5’s first global ad spot should have made more of the industry’s ability to bring people together
Andrew House joins advisory board of in-game advertising firm Bidstack
"It’s a bit of a pinch yourself moment for me – and a huge coup for the company"
Read More »Apple delays new rules on tracking and advertising in apps for children
"We aren’t backing off on this important issue, but we are working to help developers get there"
Read More »Weedcraft Inc. demonetised on YouTube despite ‘no illegal drug use or violence’
"But you can post ads for whatever shooty shooterman murder simulator w/ no problem"
Read More »Epic Game withdraws all pre-roll YouTube advertising following child exploitation scandal
"Youtube’s algorithm is facilitating paedophiles’ ability to connect with each other"
Read More »Facebook blocks Gris advertisement for containing a ‘sexually suggestive’ statue
"This is stupid"
Read More »Facebook unveils playable adverts
The adverts will allows players to test out a game before installing it
Read More »YouTube faces new advertiser exodus
Leading video platform YouTube has found itself yet again suffering a wave of advertiser unrest. The Guardian reports that companies such as Cadbury, Mars, Lidl and Adidas have pulled advertising from the site amid concerns about troubling comments left on videos featuring children. Some of these are explicit and some …
Read More »Advir: VR and in-app advertising
With any new medium, advertising causes economic growth. With VR however, that’s harder to accomplish in a non-intrusive way. Develop speaks with Advir CEO, Samuel Huber, to see how the company is working around the issue
Read More »Nintendo’s US TV ad spend was higher than PlayStation and Xbox in August
Nintendo spent the most amount of money on US gaming industry TV ad spend in August, according to new figures from real-time TV ad measurement company iSpot.tv (via GamesBeat), spending an estimated $4.5m. The platform holder aired 14 adverts over 1,600 times, collecting around 230.6m impressions. The biggest ad was …
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