Tag Archives: youtube

After a successful period of testing, YouTube announced it was expanding its sponsorship programme last week, giving viewers the ability to purchase digital goods directly from creator channels and receive special perks in return for regular monthly payments toward the channel’s upkeep. It’s a move that’s very similar to recent …

Felix ‘PewDiePie’ Kjellberg, just weeks after claiming he was distancing himself from racist humour, has dropped the N word in a live stream. Kjellberg, owner of the most subscribed-to channel on Youtube, was playing PlayerUnknown’s Battlegrounds on a livestream when he yelled “What a f***ing n*****! Geez! Oh my god! …

Co-founder of the studio tweeted the news after the influencer used the language this weekend on a live stream

When Twitch announced in March it was going to sell games and give creators and developers the chance to earn a cut of each sale, the industry wasn’t sure what to make of it – though a potential competitor for Steam looked to be a major positive. While the platform …

At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his YouTube channel name and the number of subscribers he had. Amused at this rather unusual way of an introduction, I asked …

Videos that show montages of gratuitous violence” face an advertising block on YouTube. Creators of content focusing on titles such as Call of Duty recently claimed to have suffered huge revenue dips, and a lack of transparency from Google – which is in the midst of an advertiser crisis – …

World of Tanks maker Wargaming has apologised for its seemingly heavy-handed tactics in a recent row over criticism it received from a YouTuber. The games company reacted badly last week to a video by avid World of Tanks player SirFoch in which he criticised the new $79.99 Chrysler K Grand …

The once wild world of Maker Studios is to be integrated more closely into the controlled workings of inner Disney. It was revealed in February that Maker was shedding staff and cutting ties with some 55,000+ YouTubers. This, of course, came after Maker dropped PewDiePie following the world’s most popular …

The sensitivity about mature content on YouTube is leaving many who specialise in violent games out of pocket. Kotaku reports that Call of Duty: WWII is already proving problematic for content makers as its themes – war, violence, and presumably most pointedly, Nazis – do not play well with the …

The worldwide gaming audience for gaming video content will reach 665m in 2017, according to the latest report from SuperData, which is more than double the population of the US. The market research firm also expects the worldwide audience to keep growing, with viewership expanding by 21 per cent between …