Tag Archives: EA

EA’s Dynamic Difficulty patent is not a radical idea – but it must be used carefully

An EA patent has been uncovered detailing research into adjusting multiplayer matchmaking in order to retain players and boost engagement. The snappily titled Dynamic Difficulty Adjustment for Maximized Engagement in Digital Games debates an idea that is pretty much as described by the title. The abstract for Dynamic difficulty adjustment …

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EA ups Star Wars Battlefront 2’s post-game rewards

EA’s ongoing efforts to appease the Star Wars Battlefront 2 naysayers have now seen it increase the rewards received by players after completing a match. Early testing seems to suggest that the amount of credits handed out after a game has roughly doubled. The best performers in each match will …

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EA says players don’t like linear games anymore

The motivations behind the decision to close Visceral Games and kill its Star Wars title are again in the spotlight. Speaking at the Credit Suisse Conference, EA CFO Blake Jorgensen said, as per Games Industry: “As we kept reviewing the game, it continued to look like a style of gaming, …

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Star Wars Battlefront 2 cosmetic system discovered after EA said canon prevented it

A deactivated cosmetics system has been found hidden away in the PC version of Star Wars Battlefront 2. A Redditor has found a currently inaccessible ‘change appearance’ option that allows various characters to rotate between as assortment of skins. The discovery itself would be of limited interest were it not …

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EA share dip wipes $3 billion from publisher’s value

The Star Wars Battlefront 2 controversy is hitting EA’s bottom line. CNBC reports that the company’s share price is down 8.5 per cent so far this month, wiping around $3bn off its value. In contrast, its larger rivals have seen share prices increase, as have the wider markets. It’s not …

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