Tag Archives: mcvuk-guest-author

Ravi Vijh is account director at Bastion, a PR agency that has been ‘briefing and steering’ in games for 25 years. We need to talk about influencers. More specifically, we need to talk about how influencers have become a key sector in the make-up of modern media and – usually …

Sumo Digital is now 15 years old, here its creative director takes us back to 2003 and charts its path through the years

Tommy Thompson starts a six part primer into games and AI

'Students are the lifeblood of the games industry and they’re going to push the boundaries of innovation to become the developers of tomorrow.'

'They must not only be robust and reliable, but also readily understood and respected.'

It may not be 'For the Players' but Sony's decision makes strong business sense in the increasingly service and subscription world that gaming is exploring

Could non-gaming content help VR to regain momentum? Our colleagues at TVBEurope talk to the BBC on bringing the World Cup to headsets

Leisuresoft, Gauntlet, Pinnacle, Sierra, Vivendi and Reef – Rezon helped and influenced many in the UK games industry

Tim Wilson, founder and CEO of Qutee, reports on the data-discussion platform's findings on FIFA 18 and how 94% of the players surveyed feel that "EA Sports is bad at communicating with the FIFA community"

The Making Games In The UK report shows development staff hit an all-time high last year, but that's not the whole story