MCV/DEVELOP News, events, research and jobs from the games industry
Audi Denmark and CS:GO outfit Astralis have announced a shirt sponsorship to expand on the pairs partnership last year.
The deal will see Audi’s trademark four rings logo appear on Astralis Jersey. The deal is an expansion of a ‘pilot case’ partnership the pair announced in January 2017 that saw Audi on the team’s jerseys for three months. This seems to have been a successful partnership because it’s now a permanent deal.
The deal was enabled by RFRSH Entertainment, and Astralis are planned to be wearing the new Audi shirts at RFRSH’s BLAST Pro Series this weekend, with a fan event taking place on Thursday.
Last time, the team found success with Audi on their jerseys, seizing victory at the Atlanta Major.
Jacob Thiesen, Audi Denmark’s digital manager, said in a statement: “We are extremely pleased to be back on the chest of the Astralis jersey. The valuation of our initial partnership demonstrated some impressive numbers and effects and the co-operation with the team and RFRSH Entertainment was second to none. On this basis, we entered negotiations in the late summer, and we’re glad to finally announce the partnership – again.”
Jordi Roig, CCO of RFRSH Entertainment, added: “Esports is an extremely rewarding field for brands that make an effort to understand the industry. Esport as a passion media is a gateway to a young hard-to-get audience that is getting more and more resistant to traditional media. Old-fashioned one-way communication does not work with this audience and if you want to engage with this target group, you need to mean something to them, you need to be true to who you are and at the same time embrace what they do.”
