Retail

Games retail braced for £70m Black Friday bonanza

This Friday could be the biggest sales day for games outside of a console launch. Over 70m is expected to be spent on games, consoles and accessories tomorrow (Friday, November 27th), based on MCV estimates. More retailers are involved this year than ever before, with the likes of GAME and …

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Analysts dispute GameStop’s Star Wars Battlefront and Halo 5 estimates

GameStop’s assessment of both physical sales of Star Wars Battlefront and digital sales of Halo 5 are incorrect, analysts have argued. The retailer yesterday said that EA’s Star Wars shooter fell short of expectations, with CEO Tony Bartel saying: We had high expectations that diminished somewhat as it got closer, …

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Retailer Play Asia labels Dead or Alive Xtreme 3 saga ‘SJW nonsense’

Import specialist Play Asia has chosen to use a pro-GamerGate anti-equality hashtag in its response to this morning’s Dead or Alive Xtreme 3 news. Developer Team Ninja said earlier that the game won’t be heading to the West due to fear of a backlash over the game’s representation of women. …

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GameStop says Halo 5, Assassin’s Creed and Star Wars fell short of expectations

Retailer GameStop has said that a trio of this quarter’s big releases sold fewer units than it had anticipated. CEO Tony Bartel told investors, as per Seeking Alpha‘s transcription, that sales of Halo 5, Assassin’s Creed: Syndicate and Star Wars: Battlefront at GameStop fell short of our expectations”. Of Star …

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Retro Mega Drive console sales surge 400% at Argos

A quarter of a century after its release in the UK, the Mega Drive could be a star performer this Christmas. The Daily Mail reports that sales of AtGames’ Sega Mega Drive console have jumped 400 per cent at Argos in recent weeks”. This version of the machine includes two …

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ASA won’t take further action over Black Ops III Nuketown marketing mistake

The Advertising Standards Authority has said that it won’t be pursuing further measures against Activision concerning a mistake made in the marketing for Call of Duty III pre-order content. Several fans were left unhappy after early marketing material suggested that the popular Nuketown multiplayer map would be offered to all …

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Chivalry: Medieval Warfare and Ark: Survival Evolved near Xbox One release

Xbox One appears to be on the cusp of welcoming two big PC titles into its ranks. Videogamer reports that a digital listing for Chivalry: Medieval War has cropped up on the Xbox Store. The port will include support for 24 online players, offer in excess of 25 battlefields and …

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Margin Makers: Guide to Star Wars merchandise

That’s no moon: that’s one of the biggest brands in entertainment targeting the games market once again. As Battlefront lands at retail, MCV looks at merchandise with the greatest Force The galactic might of Star Wars has returned to the world of games. Star Wars Battlefront is arguably the biggest …

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What’s in a GAME? We go inside the retailer’s Westfield Stratford store

GAME CEO Martyn Gibbs takes MCV on a tour of the company’s flagship Westfield Stratford outlet, and reveals the latest innovations taking place in games retail BRINGING TOYS TO LIFE We make three times the margin on accessories in terms of total value than we do on hardware. We spend …

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Payout: Fallout 4 smashes 500,000 units in a week

Bethesda’s Fallout is one of just four IPs to have sold more than half a million units in a week in the UK. Fallout 4 smashed the 500,000 barrier, generating more than 24m in revenue, and that’s without counting digital sales via Steam, PSN or Xbox Live. The data, courtesy …

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