HMV: We’ll introduce gaming to millions of new consumers

HMV could introduce gaming to ‘millions’ of new consumers, as the chain puts the finishing touches to its specialist games offer.

At least that’s according to HMV Group CEO and UK and Ireland MD Simon Fox, who is delighted following the successful acquisition of Gamerbase and the launch of the firm’s pre-owned range: Re/Play.

We’ve thought of ourselves as being a specialist for a while now, but given our move into pre-owned and the acquisition of Gamerbase, I hope this will be seen as the ‘last piece of the jigsaw’ of a full, comprehensive and compelling games offer, and that everyone else will view us as a specialist from now on,” Fox told MCV.

It’s important that publishers and distributors see us as a specialist because of the potential that HMV can offer them in expanding the market. Consumers no longer buy CDs, DVDs and games in isolation – the chances are that the same customers will want access to all three. So, we’re in a unique position to open up the market to millions of customers from all backgrounds.”

Fox also responded to criticisms over its pre-owned offer, insisting publishers have been ‘broadly supportive’ and that the range can be beneficial for everybody.

I firmly believe Re/Play will open the market to the wider customer-base, and that we will all benefit in the long-term.”