Tag Archives: guitar hero

Publisher claims the axed brand is not gone for good

The likes of EMI and Universal have enjoyed huge success partnering with Activision’s Guitar Hero franchise. However, Music Week’s digital specialist Eamonn Forde says the record companies will quickly move on following its demise. In today’s music market, the decline of any revenue source is not to be taken lightly,” …

One of the key figures from the history of the Guitar Hero franchise has blamed Activision’s abuse of the brand as the reason for its downfall. It was brilliant,” said Kelly Sumner, the former CEO of Guitar Hero’s original publisher RedOctane and the man who oversaw Activision’s acquisition of the …

On February 9th at 9:30pm Activision announced its Guitar Hero series was going on indefinite hiatus. The news came as a shock, but was it really a surprise? Sales of Guitar Hero had collapsed. No longer the darling of UK retail, the series had become a nuisance, eating up precious …

You can now read the digital edition of this week’s MCV magazine – simply point your browser here. You can download the PDF edition or flick through the pages online. Alternatively, for iPad owners, please give our iPad edition a try by downloading it for free from iTunes. In this …

Forget the fall of Guitar Hero; the music video game sector is stronger than ever, says GfK Chart-Track. The sales tracker says that 2010 was the most successful year for music games in the UK, despite disappointing performances by the various Hero and Rock Band titles. Dance games drove the …

Twenty firms already backing the device; 50 launch games inbound

Activision’s decision to sell Guitar Hero as a product as opposed to a content platform was the ultimate cause of the IPs downfall, GamesBrief analyst Nicholas Lovell has told MCV. "I wasn’t surprised by the news," he stated. "Sales peaked at $1.7bn for music games in 2008, fell by 50% …

The developer of rhythm action game Rock Band – and creator of the Guitar Hero series – has expressed its sadness about Activision’s decision to scrap the series. "We were sad to hear yesterday that Activision was discontinuing development on Guitar Hero. Our thoughts are with those who are losing …

I’ve been a gamer for effectively as long as I remember. My first memories stray back as far as the early ’80s when my parents purchased an Atari 2600. I remember watching them take turns at Pac-Man, and can picture quite clearly the look of irritation on my dad’s face …