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"We considered that the ad [...] implied that only men could excel in [tech] roles"
Read More »Advertising Standards bans UK PC retailer advert for perpetuating ‘harmful gender stereotypes’
Advertising Standards Authority rules King of Avalon: Dragon Warfare Twitter ad “misleading”
The UK Advertising Standards Authority (ASA) has upheld a complaint against a mobile game advertisement that used a screenshot of a different game. This has been common practice with Facebook and Twitter adverts for a long time, but this ruling could set a precedent that sees this the era of …
Read More »ASA bans Mobile Strike ad
A Machine Zone YouTube for smartphone game Mobile Strike must not be shown again, the Advertising Standards Authority has ruled. The ad, which can be seen below, features three women in bikinis playing the game and… well, that is actually more or less it. The ASA received a complaint from …
Read More »ASA dismisses No Man’s Sky complaint
Hello Games has no case to answer regarding the marketing of No Man’s Sky. That’s according to the Advertising Standards Authority, which has dismissed a complaint raised regarding the controversial space title in September. The developer told the organisation that due to No Man’s Sky’s procedural generation, which means every …
Read More »Advertising Standards Authority confirms No Man’s Sky investigation
Controversial space exploration game No Man’s Sky is being investigated by the ASA over allegations that its marketing was deceptive. Eurogamer reports that the organisation has received several complaints” and that its investigation will examine how the game was presented on its Steam store page. Specifically, it is claimed that …
Read More »ASA won’t take further action over Black Ops III Nuketown marketing mistake
The Advertising Standards Authority has said that it won’t be pursuing further measures against Activision concerning a mistake made in the marketing for Call of Duty III pre-order content. Several fans were left unhappy after early marketing material suggested that the popular Nuketown multiplayer map would be offered to all …
Read More »Steam mislead UK customers in Summer Sale, ASA rules
The Advertising Standards Authority has upheld a complaint levelled against Steam regarding its pricing for Grand Theft Auto V in this summer’s Steam Sale. The ruling concerns an advertised 25 per cent discount for GTA V that saw 51.98 crossed out and replaced with 38.98. The problem was that the …
Read More »Moshi Monsters removed from ASA’s ‘name and shame’ list
UK advertising regulator the ASA has removed Moshi Monsters from its ‘name and shame’ list, having pointed fingers at the game earlier this week. The ASA on Tuesday added the Mind Candy title to its list of non-compliant online advertisers, claiming that it had failed to act upon changes demanded …
Read More »More free-to-play titles will fall foul of ASA, predicts Lovell
More free-to-play games will be criticised by the Advertising Standards Authority for trying to ‘exhort’ money from children. That’s what Nicholas Lovell, director of Gamesbrief and leading consultant on freemium games, predicts. Last week, the ASA ruled against 55Pixels’ Bin Weevils and Mind Candy’s Moshi Monsters for trying to persuade …
Read More »Online games site RockyFroggy reprimanded by ASA
A website that allows users to compete in online games to win prizes has had its knuckles rapped by the Advertising Standards Authority over a misleading ad. The organisation agreed that RockyFroggy ran an advertorial on a web domain (www.cdn.bbn-news.co.uk) specifically designed to look like the BBC’s website. The structure …
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