MCV/DEVELOP News, events, research and jobs from the games industry
Confusing messaging leads to promising studio closing its doors
Read More »Boss Key’s closure is a sad but unfortunate lesson in marketing for triple-I studios
Bury Me My Love, Vandals, Homo Machina: Arte’s odyssey from TV to video games
European ‘cultural digital network’ Arte is making the leap to games publishing, having co-produced indie gem Bury Me My Love. We talk to video games project manager Adrien Larouzée about supporting the multicultural background of Europe with the firm’s latest projects
Read More »V&A: Bringing game design to the masses
With its upcoming exhibition Videogames: Design/Play/Disrupt, the V&A wants to educate on the diversity of design processes in games. We talk to the exhibition’s curator Marie Foulston
Read More »Pearls of Wisdom: How Caroline Miller rose to the top of UK games PR
The Indigo Pearl founder talks about how she got started, how PR has changed and why the industry needs to do better at being diverse
Read More »Bandai Namco is making Pac-Man an educator with an Amazon Echo adventure
How the new Europe Innovation Department made an interactive audio story out the classically taciturn character
Read More »State of Decay 2: ‘We didn’t want microtransactions or loot boxes with Zombucks’
Can State of Decay 2 survive against the battle royale horde? Chris Wallace talks to Undead Labs' design director Richard Foge about Xbox Game Pass, cross-play and the importance of community
Read More »When We Made… Moss
Polyarc’s art director and co-founder, Chris Alderson, explains the process of creating a new kind of game, using VR to create a connection with the player, and the importance of protagonist Quill
Read More »Heaven Media: Don’t go solo on esports sponsorship unless you’re willing to do the grind of activation
Competitive gaming continues to grow but how can it benefit your company? We talk to Heaven Media about the opportunities and pitfalls
Read More »What is company culture and why do you want one?
We investigate corporate culture within the games industry and find out how to make sure yours is the right fit for everyone involved
Read More »Monument Valley’s Ustwo: There’s more to mobile gaming than ‘tapping candy and opening loot boxes’
We catch up with head of studio Dan Gray, who talks about new IPs, the business models of mobile, the limitations of VR, and moving into publishing like-minded developers
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