Tag Archives: licensing

Layer is introducing a brand new marketplace approach to licensing IP for games. From celebrity character skins to entire games based on your favourite franchise, Layer is simplifying the whole process of finding and securing the rights.

Recent victories for Call of Duty, NBA 2K and Fortnite, but battle isn't over yet

"Creative differences arose as Cooking Mama Cookstar was near completion"

"This is a fantastic opportunity for developers, publishers and of course, Asmodee Entertainment to enter into many new licensing partnerships"

"Ultimately, [publishers] control over their content and decide whether the game you purchase includes the ability to stream it on GeForce Now"

"[We] hope everyone can be patient"

Ex-Konami pair will lead on new creative partnerships around the Activision franchise

Amarchi-Cuevas will head up to launch new merchandise SUBSURF, based on the Subway Surfers mobile game and animated short

Independent designers will now be able to create and sell Valve-related merchandise via 3D printing firm Shapeways’ marketplace thanks to a new partnership between the two companies. Announced on Shapeways’ website, this licensing deal will allow fans to create 3D prints of their designs based on any IP from Valve, …

Gaming merchandise is nothing new. As our regular Margin Makers section in the magazine shows, there’s already something to complement almost every game under the sun, so much so that merchandise has now become a key element of modern games retail, be that online, on the high street, or increasingly …