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"Machinima was a special place filled with amazing people"
Read More »Machinima sets all YouTube videos to private and says it has ‘pivoted from legacy channels’
Take-Two clamp down on GTA modding with cease and desist order [updated]
The OpenIV editor shuts down claiming it was "The day, when GTA modding was declared illegal."
Read More »Machinima CEO Chad Gutstein to leave the company, to be replaced by Russell Arons
Arons will take the role of general manager at Machinima
Read More »Arons named as Machinima GM
Warner Bros has announced that its former senior VP of worldwide marketing Russell Arons has become the new general manager of Machinima. Arons will work with existing Machinima CEO Chad Gustein for a period after which he will leave the company to pursue other projects. Arons will from that point …
Read More »Warner Bros agrees to buy Machinima
Having already invested plenty in the company, Warner Bros has now signed a deal to acquire full control of the video specialist. Deadline reports that Machinima will join Warner’s Digital Networks division. Early last year Warner led a $24m investment drive for it. The move is designed to allow Warner …
Read More »Machinima and FTC call peace on deceptive advertising complaint
The US Federal Trade Commission has agreed a final consent order with Machinima about the network’s future paid endorsements. In September last year the FTC ruled that Machinima was guilty of ‘deceptive advertising’ after it found that the network paid some YouTubers up to $30k to produce Xbox One videos …
Read More »FTC rules Machinima ‘deceived’ viewers with Xbox One ads
The murky side of YouTube games coverage has been dragged into the light with the confirmation that Machinima paid video makers to make positive Xbox One content without disclosing the deal. The Federal Trade Commission found that the network paid some YouTubers up to $30k to produce Xbox One videos …
Read More »Machinima gets $24m from Warner Bros, cuts staff
Machinima has landed another round of funding led by Warner Bros, though it hasn’t stopped the multi-channel network from cutting a chunk of its staff along with a few programs. A total of $24m has been raised for the network by Warner Bros, Redpoint Ventures, MK Capital, Coffin Capital and …
Read More »Microsoft, Machinima and EA defend YouTube monetisation deals
Companies assure users that deals are "typical promotions" and comply with Federal Trade Commission guidelines
Read More »Microsoft and Machinima defend YouTube Xbox One deal
Microsoft and Machinma have responded to yesterday’s report on the pair’s confidential Xbox One endorsement arrangement, claiming that the deal was a typical marketing partnership.” In a joint statement to Polygon, the companies denied the deal involved any shady practices – a notion that could be questioned by the US …
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