Video games are no longer the most profitable form of entertainment in the UK
Read More »Gaming remains the UK’s biggest entertainment sector ‘by far’
Video game sales account for "nearly half of the combined music, video and games markets"
Read More »Must Play May: how Ukie and ERA are bringing families together
Ukie discusses the thinking behind the Must Play May initiative, its spring promotion in partnership with ERA, designed to bring families together to play the most appropriate and most enjoyable games for them
Read More »Games bigger than music and video, represented over 50% of UK entertainment market in 2018
FIFA 19 was the best-selling game of 2018 in the UK, with ERA saying that the games market is the “biggest winner in entertainment’s digital transformation”
Read More »ERA: Trade-wide campaign #LetsPlayMay dispels gaming myths and drives sales growth
ERA's chief executive Kim Bayley looks into the impact of the #LetsPlayMay campaign, which promoted gaming as a cross-generational activity, accessible to all, and shone a light on the positive effects of gaming together
Read More »UK games market up 9.6% YoY, reached £3.3bn in 2017
The Entertainment Retailers Association released its annual report on the entertainment market (video, music and games) and found it has broken a new record in 2017 by reaching £7.24bn – a 8.8 per cent increase year-on-year. The video games market hit £3,353bn in 2017, which represented a 9.6 per cent …
Read More »Digital spending soars while physical shrinks over 50% in ten years
Consumer spending in games has increased 72 per cent between 2007 and 2016, but physical spending has fallen by 54.9 per cent during the same period, according to a new report from the Entertainment Retailers Association (ERA). Boxed games are now worth less than half their value in 2007, totalling …
Read More »ERA: 2016 physical games revenue down 16.4% year-on-year, but digital up 12.1%
In 2016, revenue generated by the boxed games market dipped by 16.4 per cent. That’s according to data from the retail trade body ERA, which – citing GfK figures – says that 776m was generated by software sales during 2016, down from 2015’s 927.7m. This is due to some titles …
Read More »OPINION: The games industry’s biggest secret: 77 per cent of gamers still prefer discs
ERA’s Kim Bayley discusses the latest results from the retail association’s unique consumer tracking study. Conventional wisdom would have it that physical formats in the entertainment business are utterly doomed. Certainly the games business has been the leader in the revolution. Our annual ERA Yearbook first reported that digital had …
Read More »ERA: 77% of UK players prefer boxed games
Digital may be the biggest sector in video games, but research from the Entertainment Retailers Association says that 77.1 per cent of UK consumers prefer their games in boxes. Writing for MCV, ERA boss Kim Bayley explained that British gamers are hugely in favour of physical releases for a variety …
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