"We have something they crave for their social good efforts – attention and access to a platform representing the biggest industry on the planet"
Read More »Network N: ‘Developers, if you do one thing after reading this, go ask somebody about marketing.’
"Discovery is not an easy riddle to solve. But what you can’t do is ignore the problem, create beautiful art and hope that it will be discovered!"
Read More »YouTubers hit back at developer for spurious ‘scare tactic’ DMCA strikes
"If I didn’t have the gall to fight it, my channel would have been deleted"
Read More »Fourth Floor Creative grows to 18 staff in first 12 months: ‘We saw a real opportunity to do it right’
On it's first birthday, the impressive growth of influencer-marketing agency shows that it's getting the balance right between brand and creator
Read More »Ravi Vijh: We need to talk about influencers
Ravi Vijh is account director at Bastion, a PR agency that has been ‘briefing and steering’ in games for 25 years. We need to talk about influencers. More specifically, we need to talk about how influencers have become a key sector in the make-up of modern media and – usually …
Read More »Facebook brings in emerging content creators with ‘Level Up’ plus adds single destination page for streaming content
Facebook continues to try and a build a bigger presence in livestreamed game content. Which started with the launch of its Gaming Creator Pilot Programme back in January. It’s now adding to that with its Level Up Program which is targeted at emerging gaming creators. While such content can be …
Read More »Forbes names Mark Fischbach as gaming’s top influencer
There are few words that define the changes to the games media landscape as strongly as ‘influencer’. With games PR now more heavily skewed towards the loudest voices than ever, Forbes has listed what it believes are the Top 10 influencers in games – and Mark ‘Markiplier’ Fischbach is at …
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