Influence

Streamers will earn a percentage from Mixer’s new Direct Purchase program

Facebook blog post sets out company strategy for streamers

Content warning for discussions of sexual assault and violence Amra ‘Flitz’ Ricketts, a regular contributor to YouTube network Smosh Games, has left the collective after several accusations of sexual assault. “I wanted to let all of you know that effective immediately, I’m leaving Smosh Games,” Ricketts wrote on Twitter yesterday. …

Yogscast, the YouTube and livestream firm based in Bristol, raised a stunning £3.8m for charity with its annual ‘Jingle Jam’ livestream marathon in December. The event has now been running for six year, raising a total of £8.3m in total, with the festive event snowballing in size in recent years. …

Google is blocking access to YouTube on two Amazon devices. The company has announced that YouTube access for both Fire TV and Echo Show owners will be halted on January 1st. The news comes as tensions between Google and Amazon escalate. The precise reasons behind the disagreement vary by report, …

Leading video platform YouTube has found itself yet again suffering a wave of advertiser unrest. The Guardian reports that companies such as Cadbury, Mars, Lidl and Adidas have pulled advertising from the site amid concerns about troubling comments left on videos featuring children. Some of these are explicit and some …

Felix ‘PewDiePie’ Kjellberg, just weeks after claiming he was distancing himself from racist humour, has dropped the N word in a live stream. Kjellberg, owner of the most subscribed-to channel on Youtube, was playing PlayerUnknown’s Battlegrounds on a livestream when he yelled “What a f***ing n*****! Geez! Oh my god! …

With the number of YouTubers on the rise, influencers should aim to be more professional if they wish to be successful in their field. That’s according to Henry Clay, founder and director at YouTube talent management agency Hype Management. Talking to MCV, he discussed what could be done to prevent …