Media & PR

PC gaming, Xbox One X, Final Fantasy XV and Wargaming headline this week’s MCV

This week’s MCV is all about PC gaming. As it goes from strength to strength, we speak to manufacturers Intel, Nvidia and Dell about what’s next for the hardware industry. Final Fantasy XV is also getting a super-charged 4K Windows Edition next year, so we talk to Square Enix’s Hajime …

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Valve to license 3D-printed merchandise from Shapeways

Independent designers will now be able to create and sell Valve-related merchandise via 3D printing firm Shapeways’ marketplace thanks to a new partnership between the two companies. Announced on Shapeways’ website, this licensing deal will allow fans to create 3D prints of their designs based on any IP from Valve, …

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Ukie announces new board of directors for 2017-18

Ukie has announced its new board of directors for 2017-18, with Revolution Software’s owner and COO Noirin Carmody acting as chair, Playmob’s chairman Ian Livingstone CBE as vice chair, and Take-Two Interactive’s senior director of sales UK and export Dave Gould as treasurer. The Ukie board is made up of …

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IGDA names Jen MacLean as its new interim executive director

The International Game Developers Association (IGDA) has named Jen MacLean its interim executive director. Her appointment follows the departure of former executive director Kate Edwards, who stepped downat the end of June before joining mental health charity Take This. In MacLean’s new role, she will continue to work closely with …

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Licensing and merchandising, EA, Warner Bros and Project Cars 2 headline this week’s MCV

Licensing and merchandising are the big themes of this week’s issue of MCV, and with Brand Licensing Europe heading to London next month, we look at how games businesses can take full advantage of the huge predicted growth in brand extension. We also speak to Loot Crate to find out …

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Build stronger consumer relationships by supporting the growth of gaming entertainment, says new report

Brands that work alongside entertainment culture are more likely to create a more powerful connection with consumers than those that don’t, a new study from marketing agency Frukt has found. In the ‘Press Play: Brands and the Power of Entertainment’ report, over 70 per cent of respondents said they would …

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How to review a game like Destiny 2? Gamesradar+ and Eurogamer discuss their approaches

Destiny 2 launched today, but if you go and take a look on Metacritic you’ll find that all the big gaming sites are still working on their reviews. A quick look round and most have prominent stories on their homepages explaining why the review isn’t up yet and what the …

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Ubisoft announces Assassin’s Creed Origins partnership with Monster Energy

Ubisoft has announced a new partnership between its upcoming Assassin’s Creed Origins title and Monster Energy. Not only will more 500m Monster Energy drinks receive custom Assassin’s Creed Origins character designs, including protagonist Bayek, but the deal will also allow fans to access special in-game items and prizes. Starting on …

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