Publishing

European Champion

What do you consider to be ISFE’s most important role within the European video games market? ISFE is an important voice on matters of public policy that impact our industry in Brussels and across Member States. ISFE helps drive industry focus on key issues and areas of debate that require …

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Warranty move will generate more consumer confidence

The extension of the warranty is fixated around some of our customers expressing frustration – but certainly not all of them. The fact that we’re standing so solidly behind the product and stepping up to the alleviation of the problems in a pretty lavish way is a progressive reaction that …

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Mercury Games launches recruitment drive

Mercury Games * Central London * Immediate start Mercury Games is looking for positive, energetic and experienced people to join its expanding team. In addition to working with licensed brands and own IP, the company has entered a strategic alliance with Ertain, a fast growing Japanese publisher. This has expanded …

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Michael Owen to promote PES 2008

Konami has secured the services of Michael Owen to appear on the box of Pro Evolution Soccer 2008, as well as other promotional materials. The Newcastle and England striker joins Manchester United and Portugal winger Cristiano Ronaldo as part of the marketing campaign for the title. Securing Michael Owen is …

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Nickelodeon moves into games

Nickelodeon is launching into the games business, with a $100m warchest earmarked by the Viacom-owned kids TV network to grab a slice of the fast-growing casual sector. According to Marketing Week, Nickelodeon is planning a series of multiplayer games, virtual online worlds and new subscription services. These include myNogging, a …

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Nintendo: Shiny happy people

Like many of the revelations at the show however, these ‘announcements’ pretty much just confirmed what we already knew or suspected. For a start, why wouldn’t he be happy? The DS and the Wii are, the biggest selling consoles in the world right now. And both have been at the …

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Microsoft: Moore the merrier

He hammered home the claim with some pretty conclusive NPD retail tracking data. The headline figure was a cumulative US installed base of 5.6m units, but perhaps more significant were the numbers since PlayStation 3 and Wii launched. Since then, in the States, Wii has just led the way with …

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No E3 thanks, we’re British

The usual US suspects may have managed to bring a touch of razzmatazz to this year’s downsized E3 – but former attendees on this side of the Atlantic have poured scorn on the UK being ‘frozen out’ of the expo. And domestic retailers and publishers have warned that the Leipzig …

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