MCV/DEVELOP News, events, research and jobs from the games industry
Access Sport has announced a new campaign that will see video game streamers raise money to make sport more inclusive to disadvantaged and disabled young people.
Streaming for Sport is a month-long event that started back on November 1, 2022, which will run until the end of the month. According to Access Sport, it has taken the sort of fundraising methods traditionally associated with marathons or triathlons and applied them to the world of esports through the use of the crowdfunding platform Tiltify.
Streamers that take part in the fundraising event throughout the month will also be entered into a raffle, where they can win prizes like an Olympic BMX bike donated by Tokyo 2020 Freestyle BMX medallist Declan Brooks.
“Access Sport has worked with the UK’s video games community for over five years, raising hundreds of thousands of pounds to help create new sporting opportunities for young people.” said Julian Barrell, Head of Video Games Partnerships at Access Sport. “Funds raised have enabled us to develop hundreds of inclusive local community sports groups while demonstrating an industry commitment to physical activity. But the cost-of-living crisis means we now need to do much, much more.”
Alongside the livestreaming event, Valve’s Steam store will also host a sale from November 16, 2022, discounting sports and sports-related games from well-known companies like SEGA, Curve Games, and Kalypso Media.
Funds raised through Streaming for Sport and its associated digital games sales will support Access Sport in their mission to develop more local community sports groups in 2023 and put the group on track to achieve their plans to present over 20,000 young people with life-changing sport opportunities.
If you’d like to get involved with Streaming For Sport, you can do that here.
