MCV/DEVELOP News, events, research and jobs from the games industry
"Performance marketing is all about growing a business profitably"
Read More »Green Man Gaming on the ‘rewards of performance marketing’ in a ‘crowded industry’
Ico Partners: Is crowdfunding your game in 2019 a good idea?
"The ratio of projects getting funded is at its highest ever"
Read More »PlayStack: How AR title Snatch could bridge the gap between games and advertisers
“Why are brands missing the obvious? Stop annoying your audience! While targeted ads serve a purpose, they are intrinsically unwanted, and exceptionally ignorable”
Read More »PlayStack’s Rob Crossley tells us ‘what publishers really want’ after listening to 1,620 dev pitches
“I’m constantly amazed that, of the 1,620 game pitches I’ve assessed, more than half can be reduced to ‘recently successful game but with my art assets’. They’re not clones. But they are cover bands.”
Read More »Opinion: How to achieve global gaming success with localisation
"What is acceptable, appropriate and enjoyable can vastly vary depending on players’ cultural identity."
Read More »Fanatical: ‘Grey keys are hurting the games industry’
Retailer explains how grey keys are a major factor in driving down the price of a new game
Read More »Northern Stars – There’s life in the UK games industry outside London
Director Kathryn Penny talks about how the Yorkshire Games Festival contributes to highlight the UK games industry outside of London – and why you should be paying attention to the north too
Read More »Games4EU: ‘Now is the time to act: we should all be asking for a final, informed say on any Brexit deal’
Tracey McGarrigan, co-founder of pro-European Union grassroots movement Games4EU, explains why it's time for the games industry to get truly political
Read More »Amiqus’ Liz Prince: How best to deal with crunch, once and for all
Liz Prince discusses what studios can do at the beginning of the development process to help ease any crunch later down the line
Read More »Rosa Carbo-Mascarell: ‘Why do some people in the games industry still doubt their ability to affect change?’
Games for the Many's co-founder Rosa Carbo-Mascarell on how the far-reaching influence of the industry could be used for good
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