MCV/DEVELOP News, events, research and jobs from the games industry
UK-based marketing and ad start-up SuperAwesome has raised $7m in a new round of funding. That’s according to Venture Beat, who says that this new cash will be funding its AwesomeAds digital ad platform. The firm claims that this new platform is a safe way of targeting children with ads …
Read More »VIDEO: Watch the DriveClub TV ad
Sony has released the TV ad that it will run next week ahead of the release of PS4 racer DriveClub. The ad follows a selection of gamers from around the world as they pledge allegiance to their club, by taking ‘The DriveClub Oath’,” the company says. Forming part of a …
Read More »VIDEO: Here’s the FIFA 15 TV ad
Lionel Messi is the big name who is this year fronting EA’s TV campaign for FIFA 15. The ‘Fell the Game’ short depicts gamers experiencing their immersion on the pitch, while Messi himself acrobatically jumps about a living room. And a fish jumps out of some water. FIFA 15 is …
Read More »ASA bans EA’s Dungeon Keeper ad for claiming game is free
Dungeon Keeper on iOS is not free and must not be advertised as such. That’s the verdict of the Advertising Standards Authority, which has upheld a complaint about an advertisement for the game in which it was described as being free. The ad was also criticised for showing a well-developed …
Read More »Aaron Paul TV ad is turning on people’s Xbox Ones
Kinect is listening… and obeying the commands of Breaking Bad’s Jesse Pinkman. A UK TV ad for Xbox One has reportedly been causing some users’ Xbox One consoles to turn on by themselves. It seems to happen at the moment Aaron Paul says ‘Xbox On’ to turn on his machine. …
Read More »The Last of Us: Remastered for PS4 is real
A now removed banner ad on the Sony Entertainment Network site has confirmed that The Last of Us IS heading to PS4. A NeoGaf user spotted an ad for The Last of Us: Remastered, which quoted an RRP of $59.99. It also carried a ‘day one digital release’ logo. Just …
Read More »VIDEO: Dark Souls II TV ad is… musical
Namco Bandai has released its TV and cinema ad for upcoming action RPG Dark Souls II. The one minute short is set to the recognisable track Where Is My Mind by Pixies. As you might expect, the live action trailer involves lots of death in the face of insurmountable odds. …
Read More »Microsoft explains Xbox One TV ad ‘glitch’
A glitch that had appeared in the UK TV ad for Xbox One at the end of last month has been revealed as a competition. A one-second disruption was apparently inserted into the ‘Invitation’ TV short in January. That one second contained 25 frames, in which were hidden a series …
Read More »PS4 hijacks The Sun’s page 3
Sony has paid to take over the page three spread in today’s issue of UK newspaper The Sun. Readers opening the paper today are presented with a two-page ad for the PS4 and the following message: Apologies to Rosie, 22, from Middlesex. Today’s page 3 is for the players”. Here’s …
Read More »VIDEO: See EA’s next-gen FIFA 14 TV ad
EA is aware you may have already bought FIFA 14 once, but the arrival of Xbox One and PS4 is a good reason to upgrade. Its new TV ad for the next-gen version of the game sees a gamer undergo a living room transformation, becoming a CGI version of Barcelona …
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