MCV/DEVELOP News, events, research and jobs from the games industry
Nintendo is giving away 3DS games, and is promoting the offer via TV. The firm’s ‘So Many Games’ promotion is a buy-three-get-one-free offer. Consumers who register three recently released 3DS titles will get a download version of a fourth one free. The games in the promotion include Luigi’s Mansion 2, …
Read More »First PS4 UK TV ads planned for Champions League final – report
Sony will use May’s Champions League final to kickstart its PS4 marketing drive. PS4 Daily reports that SCEE has booked a slot during the May 25th event, which will be aired on ITV. Sony is already an existing Champions League sponsor having penned a deal reportedly worth $40m. The Champions …
Read More »Global ad spend grew in 2012
After the disastrous collapse of 2009, global advertising revenue is again on the rise. That’s according to Worldwatch Institute’s Vital Signs Online service, which found that the 9.6 per cent drop suffer in 2009 in the aftermath of the global banking meltdown has been partially reversed thanks to a 3.3 …
Read More »VIDEO: See BioShock Infinite’s TV ad
The final TV ad for 2K Games’ BioShock Infinite has been released online just a week ahead of the game’s long-awaited release. The action-packed short does a great job of showing off the unique gameworld as well as introducing protagonists Booker DeWitt and the mysterious Elizabeth, as well as some …
Read More »PS4 teaser tops YouTube February ad leaderboards
Sony’s 1 min 43 sec teaser trailer for the PlayStation 4 was the most viewed ad on YouTube in February. The short attracted 26,296,340 views, well ahead of the second place ad from Samsung Mobile which won 21,382,135 views. Both organic views and paid-for ad views are counted in the …
Read More »PS4 tops YouTube’s most-watched ads list
More than 26 million people watched Sony’s reveal trailer for its next-generation PS4 console last month. The video, which can be viewed below, topped YouTube’s ads leaderboard for February 2013 with five million more views than the next most popular ad, which was from Samsung Mobile USA. The rankings are …
Read More »One moaning git leads to Wii U TV ad ban
A single, solitary and most likely lonely person has led to the banning of a Nintendo Wii U TV ad. The ASA bizarrely chose to uphold the complaint that drew issue with the depiction of how the console switches from TV gameplay to GamePad gameplay as the short did not …
Read More »Asda criticised over "sexist" Christmas TV ad
UK supermarket chain Asda has come in for criticism over its Christmas TV campaign. Running under the slogan ‘Behind every great Christmas, there’s Mum’, the short sees a mother seemingly struggling alone to prepare the Christmas Day festivities as the rest of the family wait on. Both women’s and men’s …
Read More »Sony France runs Vita "four breasts" ad
The French arm of Sony Computer Entertainment has published a PlayStation Vita ad that certainly pushes the boundaries of sexism. The magazine ad, which was spotted by Kotaku, compares the Vita with its front touchscreen and rear touchpad functionality to a woman with four breasts. The tag line is "Touch …
Read More »Robert Downey Jr stars in live-action Call of Duty: Black Ops II ad
Activision has released a brand new live-action trailer for Call of Duty: Black Ops II. Carrying the tag line There’s a soldier in all of us” the short sees a number of supposedly normal gamer folk facing off in a brutal city war scenario. And it also stars Robert Iron …
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