MCV/DEVELOP News, events, research and jobs from the games industry
Kevin Butler did not appear in the Bridgestone Tires ad at the centre of Sony’s new lawsuit, the tire company has claimed. Yesterday MCV reported that Sony is suing both the tire company and ad agency Wildcat Creek – owned by Kevin Butler actor Jerry Lambert – amidst allegations that …
Read More »£4m war chest for Assassin’s Creed III ad assault
Ubisoft is splashing out over 4m in the UK to make Assassin’s Creed III one of the biggest Christmas games. It is the most expensive marketing spend in Ubisoft’s history and funds a campaign that spans more than three months, rivalling support for titles such as FIFA and Call of …
Read More »The horror! Capcom’s disturbing Resi TV ads
Capcom debuted its frightening new live-actionTV ad for Resident Evil 6 during England’s 5-0 win against Moldova. The 60 second ad – which featured people praying for help as the end approaches – was then followed up post-match with a 30 second gameplay trailer. Capcom also sent out SMS messages …
Read More »Facebook drawing EA ad money away from TV and print
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …
Read More »VIDEO: The best games recruitment ad ever
San Francisco based browser game developer Kixeye is in for a good day. The studio has released a recruitment ad on YouTube. And, frankly, it’s amazing. This is viral marketing done good and will not only resonate extremely well with developers, but also with gamers themselves. Check it our below:
Read More »Nike becomes the first UK company to have Twitter ads banned
A Twitter advertising campaign organized by Nike has become the first to be banned in the UK. Wayne Rooney and Jack Wilshere – both of whom are sponsored by the sports brand – recently tweeted links and hashtags promoting the Make It Count creative. The first, from the Manchester United …
Read More »Extended Halo 4 E3 trailer to air during England game
Microsoft will use tonight’s England vs France clash at Euro 2012 to give its Halo 4 marketing a significant kick-start. The TV premiere of the live action Extended Halo 4 E3 trailer will be shown at half time – or around 5:45pm – on ITV1 and ITV1 HD. It depicts …
Read More »Ads that pause gameplay – coming to PS3?
Technology that pauses gameplay to display advertisements has been filed in a patent by Sony Computer Entertainment America. The tech would work by effectively pausing any in-progress game and forcing an ad to be displayed on screen for a pre-defined period of time. It is described by SCEA as "a …
Read More »Top Ten TV ad campaigns of 2012 so far
The Xbox 360 Kinect campaign leads thethe top ten games and console TV campaigns of the year to date. The chart below represents the Top Ten games and consoles TV campaigns of 2012. The larger the bubble, the larger the campaign, in TVR terms. One TVR represents one per cent …
Read More »MoH and CoD prepare Champions League ad showdown
Publisher EA has announced that it will air the world TV premiere ad for Medal of Honor: Warfighter during tomorrow’s Champions League final between Chelsea and Bayern Munich. And those of you who read MCVuk.com will know that a certain other war shooter will also get a TV ad tomorrow …
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