Tag Archives: ad

US super-developer Valve has told MCV it will spend around $10m (6.12m) on the European marketing campaign to support Left 4 Dead 2. The game, published under EA’s Partners label, follows on the heels of last year’s sleeper hit, and pits players in co-op first person shooter scenarios fighting off …

The Hut Group is to promote its own website for the first time in its history with a 3 million campaign this Q4 – after being ranked no.1 in The Sunday Times Tech Track 100 list last week. Now The Hut is set to launch its first major above-the-line promotional …

Publisher EA will this Sunday air its one-off two-minute TV special starring England front man Wayne Rooney to promote the upcoming release of FIFA 10 on October 2nd. The spot, which will not be aired again on UK TV, will be shown on Sky Sports 1 in the second ad …

Supermarket giant Sainsbury’s has pledged to triple its games-related ad spend in an attempt to drive hardware sales this Christmas. Speaking during the firm’s entertainment conference last week, games manager Gurdeep Hunjan revealed Sainsbury’s games strategy for Christmas 2009 and beyond – which it believes will help it claim five …

An agreement between in-game ad firm Double Fusion and PS3 platform holder Sony has hit a stumbling block today with news that a new advertisement recently introduced in download-only racing title WipEout HD has been removed. The decision comes after reports that the ad has doubled loading times between tracks …

Publisher Capcom has vowed to keep up the TV advertising to promote its new Monster Hunter game. The title has sat at the top of the ChartTrack PSP Top 10 since its launch last month, and the firm is hoping to build on these sales to establish a ‘body’ of …

PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message. According to Retail Week, the new campaign will run with the strapline: ‘Whatever your world, PC World.’ The two adverts, developed by M&C Saatchi, represent the …

The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2. Ubisoft is looking to engage both fans of the best-selling original plus a wider audience in a promotional push that includes TV ads, a retail deal – and even …

Microsoft has launched its latest attack on Apple’s Mac vs PC marketing campaign, lambasting its rival’s pricing, which it alleges is far more expensive than PCs. Using a volunteer – who is told that if she can find a 17-inch laptop for under $1,000, she can keep it – Microsoft …

MCV has uploaded a high-resolution version of the Government’s controversial Change4Life ad – click here to take a look . If you want to save the ad to your computer, simply right click on it and select ‘save image as’. Since MCV announced that it had filed an official complaint …